This made it an easy decision to create just one custom conversion for all top funnel downloads and use that as our main conversion action even if our ad sets were segmented by a specific audience. Facebook ads custom conversion tab for aggregated event measurement Here are some ways you can combine event actions All content events in one guide views blog views video views etc. Specific events in different levels of the funnel top middle bottom All events for seasonal promotions together you can swap your eight events if needed . When you manage your aggregated events you can choose a custom conversion action as one of your events.
So in this case your custom conversion already combined a few actions together. This way you only have to create one aggregated event instead of trying to figure out mobile number list what to do with multiple of them with limited slots. . Continue to use events to build an audience While aggregated events only give us eight spots for conversion tracking and optimization we can still set up as many events as we want. For any event that isn't in your top eight for aggregated measurement you can still create audiences to use for ad set targeting. When you create a custom Facebook audience click the Events dropdown to view your source options.
Using an earlier example we can create an audience of users who downloaded a specific industry guide to retarget them with the next step in the funnel. Then we would use the new combined custom conversion as our aggregate conversion optimization event. Track and target effectively with Facebook Aggregated Event Measurement With Facebook Aggregated Event metering you can still set up as many events as you want. But the idea here is to combine several custom conversions into one aggregated conversion event. Or to use those events to build full funnel campaigns.