How long have you had experience with what you do: 'Already 15 years of experience in online marketing'. Personally, I think authority is one of the most powerful principles to apply to your website. Mainly because it is so easy and quick to apply. Stick a few logos on your site and write some texts and your customers will see it immediately! Scarcity "This is the last produc if I don't buy now, it may not be here!" The principle of scarcity is simple: we want a certain product or service more if there is not enough of it. When there is less of something, the 'perceived value' of the product or service goes up. In other words: it seems as if the product suddenly becomes more valuable if it is limited.
Webs hop Zealand does this, for example, by indicating how many products are still available in the shop. If you also want to set up something similar for your company things Singapore phone number list to with the help of Google Shopping, this blog is for you. When scarcity is used in this way, a customer feels time pressure to make a decision and they are more likely to make a purchase. I need not add that this scarcity must be real. Otherwise you will get the same problem as Booking has now switched to using another Cialdini principle: Social Confirmation. See the photo below for this.
Your website are: Show that there are only 2 products left in stock; Indicate that this is the last edition of a product; Indicate that only 10,000 of this copy will be produced. This also applies; beware of artificial scarcity. If people just have the idea that the scarcity is fake, your credibility goes down drastically. 7. Unity 'Hey, so you're also a Formula 1 fanatic, just like me!' Imagine: you are on holiday abroad and suddenly you hear other people speaking Dutch. You have a chat and immediately have a connection, purely because you are both Dutch.